August 26, 2014

5 Tax Changes Small Business Owners Need to Prepare For

Credit: karen roach/Shutterstock

Though it still may be barbecue and beach season, the end of 2014 will be here before you know it. For consumers, this means holiday shopping and New Year's resolutions. But for business owners, it also means getting financial ducks in a row in preparation for the upcoming tax season.

There are many new and pending changes for the upcoming tax season, and some of them will be particularly important for small businesses. Based on conversations with tax experts, here are a few upcoming issues you may want to speak with your financial adviser about as you look toward year-end tax planning.

The Affordable Care Act. The ACA should be at the forefront of a business's tax planning agenda, especially if the business is over or close to the 50-employee threshold, said Timothy Todd, CPA and assistant professor of law at Liberty University School of Law. With the administration beginning to enforce the mandate in 2015, now is the time to plan, Todd said. For some employers, the mandate has been pushed out to 2016, so discuss this with your tax adviser if you're unsure how you'll be affected.

Corporate tax rates. Mike Trabold, director of compliance risk at payroll processing company Paychex, noted that one key issue in upcoming tax-reform proposals is corporate tax rates. Companies that are structured as corporations currently pay a higher tax rate than LLCs, partnerships and other tax-efficient business structures. Trabold said that if tax rates are lowered for corporations, small businesses that are structured a different way wouldn't get the same tax advantages unless there were a parallel amendment to personal tax rates.

Deduction eliminations and limit reductions. Small business owners will find that some tax credits they once depended on have expired or have been greatly reduced, saidJohn Hewitt, CEO of Liberty Tax Service. Section 179 allows business owners to deduct the entire cost of certain assets, such as equipment and furniture, in the year of purchase rather than over a longer period of time. In the 2013 tax year, the deduction limit was $500,000, but this year, it has dropped significantly to $25,000. Bonus depreciation, whereby businesses could claim a 50-percent deduction for qualified property they placed into service in the tax year, ended in 2013. The work opportunity tax credit, which had given employers a credit of up to $9,600 for hiring veterans and other workers in specific categories, is also gone, as is the energy tax incentive that helped employers go green by giving deductions for eco-friendly business features such as lighting.

Net investment income tax. The 3.8 percent tax on net investment income became effective in 2013, but it may surprise you if you are being affected for the first time in 2014. Todd explained that the tax applies to high-income individuals with investment income. Common scenarios where this new tax may be implicated is if you have rental income, a stock portfolio or other "passive" income.

Tax extenders. The proposed "tax extenders" bill is an effort to renew $85 billion in temporary tax breaks for individuals and businesses. Although Reuters reported that the bill is stalled in the Senate until after the congressional elections in November, any decisions that follow may affect the 2015 tax season, Trabold said. Whether your business has been taking advantage of any of the 50 tax breaks included in the bill or not, it's important to be prepared either way.

So what can you do now to make things easier when tax preparation season rolls around in a few months? The first thing you'll want to do is to make sure your records are up-to-date and that your financial documents are organized and easily accessible for tax season, especially for any potential deductions.

"Save everything," Todd said. "A lot of deductions require extra substantiation, such as meals, entertainment expenses and use of a personal vehicle. There's been a spate of tax court cases lately that has disallowed business deductions due to lack of record keeping. If your business is audited, this is low-hanging fruit for the IRS to disallow."

Another smart tax-prep move is to take advantage of technology that will make organization and record-keeping easier for your small business. Jonathan Barsade, CEO of sales tax solutions provider Exactor, advised seeking a tax solution that is comprehensive, low-maintenance and easy to use.

"Modern technologies can automate the entire [tax] process for the small business owner, from the point of calculating the taxes at the time of the transaction, through the final generating and filing of the tax returns," Barsade told Business News Daily."There is no reason why a small business owner should spend any more than an hour each month on all of their tax compliance needs. The earlier the business owner proceeds towards automation, the less time they will need to work in tax season, which means more time remaining to focus on your business."

Most importantly, keep these and other tax issues on your radar by following financial news and checking in regularly with your accountant or tax adviser.

"Tax code changes regularly, and this year is no exception," Hewitt said. "A tax adviser will help ensure that your [documents] are organized and that your business is taking advantage of any tax savings that may be available. Depending on your situation, you may want to purchase new equipment, defer income or even hire personnel before the end of the year for tax savings purposes. A tax adviser can look at the business and help answer those questions."

"Things can change very quickly," Trabold added. "[Certain tax reforms] could be a real benefit to a small business, and you wouldn't want to lose an opportunity because you didn't move on it quickly enough. Keep an eye on the changing winds, and be ready to act if necessary."

5 Executive Job Hunting Tactics You Should Try

Credit: docstockmedia/Shutterstock

Have you ever wondered how top executives find and land high-profile jobs?

The secret often lies in their job-search strategies. To make themselves the most attractive candidates for open positions, executives use a few top tactics, according to the staffing firm Robert Half. Executives' strategies include making themselves more visible, expanding their networks and being open to moving for job opportunities.

"At the executive level, there are fewer job opportunities and there's more at stake for the companies doing the hiring, which means that contenders for these positions can expect a longer, more involved process," Paul McDonald, senior executive director of Robert Half, said in a statement. "Networking isn't just a supplemental job-hunting tactic at this point — it's the primary tactic."

To help jobseekers find high-profile jobs the way top executives do, Robert Half offers several tips:

  • Increase your visibility: Build up your credibility by establishing yourself as an expert. Try writing articles for trade publications and blogs; take on leadership roles with professional associations and nonprofit organizations; and participate in online discussions, webinars, and podcasts that are relevant to your field and industry.
  • Solidify your network: Since many leadership hires result from referrals and connections, rather than job postings or applications, it's critical to increase the strength of your network. Build your network to include people at all levels across many fields, not just those within your current industry. In addition, try adding recruiters who are not currently part of your network.
  • Expand your boundaries: If you are willing to relocate for a job, more doors will open for you. Before starting the job search process, figure out how willing you are to move to another city and what type of position it would take to make you change locations.
  • Boost leadership and communication skills: Regardless of your specific position, companies today expect their employees to handle a wide range of functions within the organization. Employers also often need their workers to be visible to both internal and external audiences, which makes solid communication skills critical. When applying for jobs, be ready to show off your knack for working well with others, along with your ability to write, speak and present to a variety of audiences.
  • Have patience: It often takes companies longer to fill top positions. While you might be a technical fit for an open position, organizations are also looking for candidates who are a cultural fit, and it can take longer to determine this. So, be prepared for a longer process.

McDonald also encourages workers trying to land top positions to work with a trusted mentor during the job search process.

"Great advisors can counsel you based on the challenges they faced when navigating their own careers," McDonald said.

Use Pinterest's New Analytics Tool to Boost Business

Credit: Pinterest

Pinterest marketing is about more than just pinning images of your products and services in action. It's also about seeing how those pins perform and how you can use that information to gain more followers and, ultimately, grow your business.

To that end, Pinterest now makes it easier than ever for businesses to monitor how and which pins are helping them meet their social media marketing goals. The company launched a new analytics dashboard tool today (Aug. 26) to help business users learn more about their customers and what they're interested in. This new feature offers a wide range of valuable insights, from a business's best and worst pins to what's trending, Pin It button traffic, customer engagement and more. The company says that by using this data to target their pins to customer preferences, businesses can improve their Pinterest marketing campaigns.

Features of the new Pinterest analytics

The new Pinterest analytics tool is designed to help businesses do three things: find out how Pinterest works for them, discover more about their audience and use those insights to make better marketing decisions.

Pinterest's new analytics dashboard shows you which pins are working for your business. This includes information like which pins received the most repins within a certain period of time, such as 30 days or the highest performing pins of all time. And if you have a website, Pinterest analytics can also measure which images customers love the most and how much traffic is being driven via the Pin It button.

Another new metric Pinterest has introduced is customer engagement throughout the platform. Now, you'll be able to see customers' interests, other businesses and accounts they follow, and how they interact with the rest of the Pinterest community. By knowing what else customers are into outside of your business, you will now be able to personalize and tailor pins to target audiences and increase your own engagement, the company says.

With these insights, the new Pinterest analytics tool can help businesses not only improve their Pinterest strategies, but also make better business decisions. For instance, Lowe's had a "create-your-own-colorful-doormat" pin that received more than 200,000 repins, so the home improvement chain launched a DIY-based marketing campaign targeted to consumers' interest in DIY projects. Another example is Juniper Cakery, which created new cake designs based on what Pinterest analytics revealed that its customers really liked.

How to get the new Pinterest analytics

The new Pinterest analytics tool can be accessed at http://analytics.pinterest.com. A business account is required. To sign up for a business account, join as a business or convert your personal account at http://business.pinterest.com. 

Are You Saving Enough for Retirement? The Answer Is Likely No

Credit: Style TTT/Shutterstock

While you might be saving some money for your retirement, it's likely not enough, new research finds.

Many workers, including those near the ends of their careers, aren't on track to meet the retirement savings goals they've set for themselves, according to a study from the Natixis Global Asset Management firm.

The potential shortfall is particularly significant among baby boomers, many of whom lacked access to retirement plans earlier in their careers. The research shows that baby boomers, those between the ages of 50 and 67, have saved an average of $262,541, just a third of the $805,398 they predict they'll need for retirement.

Younger employees also have a ways to go to fulfill their retirement needs. Members of Generation X, workers between the ages of 34 and 49, have saved only $206,866 toward their goal of just over $1 million.

And even though they're just launching their careers, many millennials are potentially putting themselves behind the 8-ball in retirement by choosing an unrealistic retirement-fund target. Currently, millennials say they believe they'll need just $822,000 for retirement, a number researchers say may be too low, given their age.

John Hailer, CEO of Natixis Global Asset Management in the Americas and Asia, said investors of all ages should take a second look at how much they save and what their needs are likely to be when they retire.

"While many workers get it right, others might ask if their investing targets will get the job done," Hailer said in a statement. "Too many seem to be setting the bar too low, because they may lack access to the proper tools, education and guidance."

The good news is that the vast majority of U.S. workers who have access to employer-sponsored retirement plans are taking advantage of them. The study discovered that 90 percent of workers eligible to participate in 401(k)s are making contributions. Tax incentives, matching employer contributions and automatic enrollment are contributing to the high participation rate.

The research revealed that despite that high number, many employees struggle to understand all of the ins and outs of their retirement plans. More than 40 percent of those surveyed said the retirement materials provided by their employer are too difficult to understand, while 33 percent aren't clear on exactly where their money is being invested.

In addition, nearly half of those surveyed said if they understood their plans better, they would consider increasing their contributions.

"We need to look for opportunities to expand the availability of 401(k) plans and encourage current participants to better understand their retirement income needs," Hailer said. "Investors, plan sponsors, financial advisors and the government all have roles to play in helping to solve retirement planning challenges."

Overall, 84 percent of retirement plan participants say their 401(k) accounts will be their biggest source of retirement income. Ed Farrington, executive vice president for retirement and business development for Natixis, said despite that reliance, many American workers don't have access to an employer-sponsored retirement program.

"Policymakers should consider ways to make it easier for small businesses to offer 401(k) plans and to bring benefits to part-time workers," Farrington said.

The study was based on surveys of 899 active 401(k) plan participants in the United States.

10 Trade Show Display Vendors to Consider

Credit: Adriano Castelli/Shutterstock

For many businesses, attending trade shows is one of the best ways to network and spread the word about your company. Attending trade shows, however, means having to purchase or rent an eye-catching and functional display system to show off your merchandise or services as well as to attract and educate more potential clients and customers about your business.

If you're in need of a trade show display system, start the shopping process by looking into these 10 vendors.

Absolute Exhibits

Absolute Exhibits offers trade show displays for both purchase and rent. They offer system exhibits, which are the most simple and inexpensive options, custom exhibits that are more expensive but tailored to fit your business's needs, and hybrid exhibits that combine both system and custom exhibit parts for a more customized experience on a tighter budget. They also offer modular systems for purchase, which are interchangeable components that can be set up in several different ways. The company also provides graphic design services and booth staffing if you need more people to work your booth. absoluteexhibits.com

Displays2Go

Displays2Go offers custom POP displays and provides trade show solutions that help with merchandising, bringing in customers and controlling customer traffic flow. They sell glass display showcases, dump bins, mannequins and more for displaying products, as well as custom banner flags, event displays, floor-standing easels and window signage. You can purchase poster frames, floor standing signs and sign clips to direct your customers to your booth. The company also specializes in digital solutions, offering iPad and TV stands, TV screens with built-in slideshow software, ceiling hanging displays and rolling conference stations. displays2go.com

E&E Exhibit Solutions

E&E Exhibit Solutions both sells and rents custom trade show displays, including pop-up displays, 10-by-10 and 10-by-20 displays, as well as island displays and accessories. The company also offers graphic design services and can produce in-house large format graphics for both custom portable exhibits and modular displays. Their portable displays are compact and lightweight and ideal for easy shipping, but they also offer double deck exhibits, large towers, hanging signs, seating, rental display kiosks, product and material storage areas and more. E&E Exhibit Solutions will ship your trade show displays anywhere in the world, and offers trained professionals nationwide to help with installation and dismantling. exhibitsusa.com

Expo Marketing

Expo Marketing offers portable and modular displays, custom inline exhibits, 20-by- 20 (and larger) exhibits and furniture and accessories, including hanging signs, reception counters, hard wall counters and more. You can both rent and purchase their trade show displays, and the company has specials for those who rent but are attending multiple shows. Their multi-show programs include discounts and booths tailored to your specific needs and convention schedule. They'll also store your graphics in between shows for no additional charge to ensure quality and consistency. expomarketing.com

ExpoDepot

ExpoDepot has an almost endless amount of trade show display options to choose from. Their display types include pop-ups, hanging structures, alumalite displays, media and modular displays, island displays, stretch fabric displays and more. They also have a line of Xpressions displays, which consist of an expandable grid frame and stretch fabric skins, and can be configured any way you choose. ExpoDepot also sells display counters and flooring, shipping cases, table runners and other necessary accessories. You can design your own artwork to use on the displays, or use their custom design service.  expodepot.com

MVP Visuals

MVP Visuals offers more than just trade show displays – they also sell decals, promotional flags, tents, tables, chairs and more, which can all come in handy for your event. As far as their trade show displays go, they offer traditional backwall and table top displays, counters and podiums, light displays, merchandise and retail displays and their Triga tension fabric system. The Triga system is designed to stand out, using aluminum upright poles, crossbars and your graphics to create a sleek display, and can be configured in many different ways. MVP Visuals does not offer a graphic design service, but for a $39 fee they can turn your low-resolution images into vector images, which are ideal for printing. mvpvisuals.com

Nimlok

Nimlok offers an entire series of portable trade show display products, including kiosks, banner stands, table throws and display panels, along with pop-up, tension fabric and modular display systems. The company also creates custom exhibits and custom modular displays. Their services include design strategy, high-quality graphics printing, event logistics management and more. They also have a catalog of off-the-shelf trade show displays for rent, with more than 100 rentable exhibit kits available. They offer customers a free consultation and have dealers all over the U.S. nimlok.com

Nomadic Display

Nomadic Display's options include island display designs, scalable designs, inline displays, backwall displays and more.  They also offer accessories like counters, kiosks, banner stands, media holders, lighting, shelving and more. The company has displays available for purchase and for rent, and also offers a series of exhibit services, including graphic design and event management, which provide service order coordination, labor supervision and more. Nomadic Display also has an InstaShip program, which is perfect if you need a display system at the last minute. They can ship you a complete display with same-day or next-day delivery, with no additional rush charges. nomadicdisplay.com

 

ProExhibits

ProExhibits is a good choice if you want a trade show display but want to keep things environmentally friendly. Along with the ability to create custom exhibits as well as modular and portable displays, ProExhibits offers both used exhibits and a line of sustainable, green products. Along with these options, they also offer mobile exhibits, which include a custom environment vehicle with wrap-around graphics and custom interiors as well as a driver and attendant team. They also have various types of exhibits for rent. The company is based in San Diego, but serves customers worldwide and has local representation in many of the major convention cities, including New York, Las Vegas, Boston and more. proexhibits.com

Skyline

Skyline's exhibit options include portable, do-it-yourself assembly displays as well as modular inline exhibits and custom island exhibits (which require professional installation), all of which are available for rent or purchase. Along with their trade show displays, they have a plethora of creative services available to help with your company’s branding. From graphic design (for brochures and other marketing materials as well as exhibit graphics) to photography, interactive Web microsites to promote your company and video and animation services, there's no shortage of creativity at your disposal. Skyline also serves customers worldwide. skyline.com